When we discuss business we find ourselves speaking about plans, objectives, goals, mission, vision and many other attributes that tend to define an end point. Lots of time and energy is spent on defining these, fine tuning them, disseminating them to members of our business and even painting pictures with them on the wall in our offices. Is this however what business is really about?
Lewis Carroll is attributed with saying “If you don’t know where you are going, any road will lead you there“. The importance of the destination is therefore all about giving context to the journey. Our plans, goals, objectives, visions and expectations are therefore there to give shape, meaning and direction to our daily journey in business. They are there to shape our thoughts, our decisions, our interactions and every action we carry out in the day to day of our business.
The journey aspect of our business lives is actually the bulk of what we do and the longer time extent of what we live. It is an aspect that is continuous, long and evolving and it is where we spend most of our time. Having said this the journey is pointless without the knowledge of where you are to end up, so in reality, is business a journey or a destination… or both?